The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scott • knihy • tlačené • content marketing
Predictably irrational
Dan Ariely • knihy • tlačené • e-booky • biznis
Tribes
Seth Godin • knihy • tlačené • biznis
All marketers are liars
Seth Godin • knihy • tlačené • biznis
This is marketing
Seth Godin • knihy • tlačené • e-booky • content marketing
Hooked: How to Build Habit-Forming Products
Nir Eyal • knihy • tlačené • biznis
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Sean Ellis and Morgan Brown • knihy • tlačené • stratégia
Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
Gary Vaynerchuk • knihy • tlačené • stratégia • brand
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg and Justin Mares • knihy • tlačené • biznis
To sell is human
Daniel H. Pink • knihy • tlačené • biznis
Thinking, Fast and Slow
Daniel Kahneman • knihy • tlačené • biznis
https://www.martinus.sk/?uItem=278128
Steven Pressfield • knihy • tlačené • biznis
The Psychology of Selling
Brian Tracy • knihy • tlačené • stratégia • biznis
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Clayton M. Christensen • knihy • tlačené • biznis
The Design of Everyday Things
Don Norman • knihy • tlačené • biznis
The Copywriter's Handbook
Robert W. Bly • knihy • tlačené • content marketing
The Challenger Sale: Taking Control of the Customer Conversation
Brent Adamson and Matthew Dixon • knihy • tlačené • biznis
The Brand Gap
Marty Neumeier • knihy • tlačené • brand
The Big Short: Inside the Doomsday Machine
Michael Lewis • knihy • tlačené • e-booky • biznis
The Art of SEO
Eric Enge, Stephan Spencer, and Jessie Stricchiola • knihy • tlačené • seo