The Design of Everyday Things
Don Norman • knihy • tlačené
The Copywriter's Handbook
Robert W. Bly • knihy • tlačené
The Challenger Sale: Taking Control of the Customer Conversation
Brent Adamson and Matthew Dixon • knihy • tlačené
The Brand Gap
Marty Neumeier • knihy • tlačené
The Big Short: Inside the Doomsday Machine
Michael Lewis • knihy • tlačené • e-booky
The Art of SEO
Eric Enge, Stephan Spencer, and Jessie Stricchiola • knihy • tlačené
Scientific Advertising
Claude C. Hopkins • knihy • tlačené
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries • knihy • tlačené
Ogilvy on Advertising in the Digital Age
Miles Young • knihy • tlačené
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore • knihy • tlačené
Ogilvy on Advertising
David Ogilvy • knihy • tlačené
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell • knihy • tlačené
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath • knihy • tlačené
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin • knihy • tlačené
Positioning: The Battle for Your Mind
Al Ries and Jack Trout • knihy • tlačené
Contagious: How to Build Word of Mouth in the Digital Ag
Jonah Berger • knihy • tlačené
Úspešné handmade podnikanie
Veronika Bošková • knihy • tlačené
Dejiny značiek
Jaroslav Antošík • knihy • tlačené
Ako robiť marketing
Mária Boťanská • knihy • e-booky
Public Relations
Jacquie L’Etang • knihy • tlačené