Brand Thinking and Other Noble Pursuits
Debbie Millman• knihy• tlačené
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne• knihy• tlačené
The Thank You Economy
Gary Vaynerchuk• knihy• tlačené
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scott• knihy• tlačené
This is marketing
Seth Godin • knihy• tlačené• e-booky
To sell is human
Daniel H. Pink• knihy• tlačené
Thinking, Fast and Slow
Daniel Kahneman• knihy• tlačené
The Psychology of Selling
Brian Tracy • knihy• tlačené
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Clayton M. Christensen• knihy• tlačené
The Design of Everyday Things
Don Norman• knihy• tlačené
The Copywriter's Handbook
Robert W. Bly• knihy• tlačené
The Challenger Sale: Taking Control of the Customer Conversation
Brent Adamson and Matthew Dixon• knihy• tlačené
The Big Short: Inside the Doomsday Machine
Michael Lewis• knihy• tlačené• e-booky
The Art of SEO
Eric Enge, Stephan Spencer, and Jessie Stricchiola• knihy• tlačené
Scientific Advertising
Claude C. Hopkins• knihy• tlačené
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries• knihy• tlačené
Ogilvy on Advertising in the Digital Age
Miles Young• knihy• tlačené
Ogilvy on Advertising
David Ogilvy• knihy• tlačené
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell• knihy• tlačené
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin • knihy• tlačené