The Design of Everyday Things
Don Norman• knihy• tlačené
The Copywriter's Handbook
Robert W. Bly• knihy• tlačené
The Challenger Sale: Taking Control of the Customer Conversation
Brent Adamson and Matthew Dixon• knihy• tlačené
The Brand Gap
Marty Neumeier• knihy• tlačené
The Big Short: Inside the Doomsday Machine
Michael Lewis• knihy• tlačené• e-booky
The Art of SEO
Eric Enge, Stephan Spencer, and Jessie Stricchiola• knihy• tlačené
Scientific Advertising
Claude C. Hopkins• knihy• tlačené
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries• knihy• tlačené
Ogilvy on Advertising in the Digital Age
Miles Young• knihy• tlačené
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore• knihy• tlačené
Ogilvy on Advertising
David Ogilvy• knihy• tlačené
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell• knihy• tlačené
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath• knihy• tlačené
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin • knihy• tlačené
Positioning: The Battle for Your Mind
Al Ries and Jack Trout• knihy• tlačené
Contagious: How to Build Word of Mouth in the Digital Ag
Jonah Berger• knihy• tlačené
Úspešné handmade podnikanie
Veronika Bošková• knihy• tlačené
Dejiny značiek
Jaroslav Antošík• knihy• tlačené
Ako robiť marketing
Mária Boťanská• knihy• e-booky
Public Relations
Jacquie L’Etang• knihy• tlačené