New LinkedIn Campaign Manager Updates: Empowering Marketers for Greater Success

Each week, hundreds of thousands of marketers create LinkedIn campaigns to achieve their top advertising goals. To succeed, they need tools that enable them to plan, launch, and manage campaigns efficiently while accessing the right insights at the right time to drive impactful optimizations. 

That’s why we’ve introduced multiple enhancements to Campaign Manager over the past few months, designed to make marketing your business simpler and more effective than ever.

Whether you’re a small team juggling multiple campaigns or a larger organization navigating  complex performance insights to fine-tune your strategy, these updates are here to help you work smarter at every stage of your advertising journey—empowering you to grow your business and maximize your impact. 

What customers are saying about these updates:

Here’s a rundown of LinkedIn’s new updates for marketers spread across 3 key steps in your advertising journey:

1.Campaign Planning & Strategy

Media Planner: Optimize Your Campaign Setup to Maximize Ad Spend Efficiency

Why it matters: You’re likely having more conversations than ever around incremental outcomes your team can drive. With the new Media Planner, confidently assess your campaign’s potential return on investment with your team before hitting launch. Easily explore different audience targeting, placement, and budget scenarios to see the expected incremental reach, impressions, leads, and cost-per-key-result across Brand Awareness, Video Views, and Lead Generation Objectives. Plus, you can save and share your media plans, making collaboration smoother and decision-making easier.

Key benefits:

• Find your optimal audience, placement, and budget through forecasting reach, impressions, frequency, and cost-per-result for different setups.
• Estimate potential ROI before going live by testing audience segments, placements, and budget scenarios.
• Make teamwork and decision-making more efficient through sharable and searchable media plans.

What customers are saying:

2.Campaign Creation 

Ads Duplication: Scale Campaigns Faster with Ease

Why it matters: Duplicating ads across multiple ad accounts and campaigns has historically been a time-consuming and manual process. To help with this, LinkedIn has revamped the entire ad duplication experience – you can now seamlessly duplicate ads across campaigns and accounts, eliminating redundant work and accelerating campaign execution. 

Earlier this year in February, advertisers have been able to scale their campaigns more efficiently in Campaign Manager, seeing a 26% MoM increase in the number of creatives with spend through Ads Duplication. [LinkedIn Internal Data, February 2025]

Key benefits:

• Scale the impact on high-performing ads across campaigns. 
• Easily maintain consistent messaging, branding, and creative execution.
• Save time and resources launching multiple campaigns faster.

Dynamic UTMs: Track Ad Performance More Consistently

Why it matters: Manually generating UTM parameters for each ad can be tedious and error-prone, leading to tracking inconsistencies and lost insights. With Dynamic UTMs, you can now automate UTM generation and ensure a consistent approach to performance tracking.

Key benefits:

• Automatically generate unique URL parameters to seamlessly track each ad.
• Improve consistency in performance reporting across multiple campaigns.
• Cut manual tracking setup and focus on strategic optimizations and creative refinement.

What customers are saying:

3.Measurement & Optimization

Marketing Overview: Get a Snapshot of Account-Wide Performance

Why it matters: Tracking performance across multiple campaigns and ad accounts can be overwhelming, especially if you’re operating with a lean team, leading to inefficiencies and lost opportunities. That’s why LinkedIn has introduced a new Marketing Overview homepage in  Campaign Manager tailored for small businesses, offering a centralized snapshot of your account-wide performance that helps you make faster, more informed decisions where it matters most for your campaigns. 

Since rolling out Marketing Overview, Advertisers are taking more action on the insights provided on the new homepage, driving a 45% increase in campaigns launched. [LinkedIn Internal Data, January to February 2025]

Key benefits:

• Quickly digest key metrics such as spend by objective, key results, cost-per-result, and return-on-ad-spend (ROAS).
• Access in-depth insights with a single click, allowing you to drill down into performance data and discover trends that can drive better results.
• Stay ahead with LinkedIn’s latest best practices and announcements, ensuring your campaigns are always optimized for success.

Measurement Insights: See Deeper into Campaign Performance Through a Single View

Why it matters: To drive the best results, you need more than surface-level data on your campaigns. Measurement Insights helps refine your approach and maximize your return on ad spend by providing a detailed view of campaign performance across campaigns, ads, audiences, and the entire customer journey, beyond just the marketing funnel. 

Since using the new Measurement Insights dashboard and implementing the CAPI integration, Otaree has seen their overall campaign spend increase by 25% while reducing their CPQL by 37%. - Otaree, LinkedIn Ads Customer

Key benefits:

• Analyze full-funnel performance and business impact in a centralized dashboard.
• Uncover insight into the buyer journey, proving marketing impact from the top of the funnel to lead generation.
• Improve audience targeting with ad, campaign, member, and company level insights.
• Access actionable data to drive return-on-investment (ROI) and overall account health.

What customers are saying:

AI-driven Campaign Performance Digest: Quickly understand key performance highlights & recommendations tailored to your campaigns

Why it matters: Campaign reporting can be complex and time-consuming – 70% of marketers are already using AI to improve their data analysis workflows. At LinkedIn, we’re taking note of this by offering a new AI-driven Campaign Performance Digest on the Campaign Summary Page to help marketers understand how their campaigns are performing through concise, digestible takeaways. 

Since rolling out AI-driven Campaign Performance Digest, more than 90% of customers who provided feedback said the insights felt accurate and valuable. [LinkedIn Internal Data, March 2025]

Key benefits:

• Digest concise summaries that highlight key performance insights, such as cost-per-result and click-through rate (CTR).
• Take action on AI-driven recommendations for optimizations tailored to your campaign data.
• Benchmark campaign performance against industry peers, helping you refine your strategy and stay competitive.

Elevate your LinkedIn Advertising Game

With these new enhancements, LinkedIn’s Campaign Manager continues to evolve into a powerful, efficient, and easy-to-use platform for B2B marketers. From more confident campaign planning with Media Planner to streamlined execution through Ads Duplication and Dynamic UTMs, these enhancements save time while driving better results. Plus, new insights tools like Marketing Overview, Measurement Insights, and AI-driven Campaign Performance Digest empower you to optimize campaigns with real business outcomes in mind.

Ready to take your LinkedIn Ads to the next level? Log into Campaign Manager to dive into these features today!