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Top Advertising Exec on the Tricks and Psychology Behind Good Marketing | Rory Sutherland

Mikhaila Peterson
1.31M subscribers
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245K views 1 year ago 1 product
In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. He answered questions like “what makes people spend money on luxury goods? What personality traits make a great marketer? Can anyone learn marketing? How many projects can people work on at once? What is costly signaling? The psychology behind marketing and much more. Rory is the Vice Chairman of Ogilvy UK, and has co-founded a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behavior - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call center by adding just a few sentences to the script. He is the host on the podcast OnBrand with ALF and he has joined forces w …...more
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Intro

0:00

The Personality Traits That Make Someone More Adept at Marketing

2:19

Can You Be Taught Marketing, or Is It an Innate Skill?

5:22

The Patterns of Behavior and Mindsets You Can Adopt to Increase ‘Luck’

12:49

Identifying the Absence of an Expected Data Point

20:07

Is There an Optimal Number of Projects for Someone With a Mind for Marketing?

22:21

How Luxury Companies Create Valuable Brands Through Costly Signaling

27:18

The Ethics of Marketing

44:07

Mandevillian Intelligence

52:13

Marketing the Individual in the Dating Realm

1:02:37

The Dark Patterns of Misleading Marketing

1:06:05

The Scam of the University System

1:16:20

The Rory Sutherland Scottsdale Tour

1:28:25
Mikhaila Peterson tagged products below. Learn more
Mikhaila Peterson tagged products below. Learn more
Top Advertising Exec on the Tricks and Psychology Behind Good Marketing | Rory Sutherland
6.6KLikes
245,959Views
2023Oct 24
In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. He answered questions like “what makes people spend money on luxury goods? What personality traits make a great marketer? Can anyone learn marketing? How many projects can people work on at once? What is costly signaling? The psychology behind marketing and much more. Rory is the Vice Chairman of Ogilvy UK, and has co-founded a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behavior - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call center by adding just a few sentences to the script. He is the host on the podcast OnBrand with ALF and he has joined forces with MAD//Masters to lead a 12 week CPD accredited personal development program to help marketers adapt, make sense of accelerated disruption and use the tried and tested recipe of using creativity, innovation and behavioral science to their competitive advantage. Rory’s Business Book ‘Alchemy’ can be found and purchased here - https://a.co/d/dvErPtW His 12 week CPD-accredited personal development programme can be found here - https://www.madfestlondon.com/masters... Check out our sponsors at: #marketing #marketingpsychology #consumerpsychology #university #mikhailapetersonpodcast —Follow Me— All Platforms: https://linktr.ee/mikhailapeterson Instagram:   / mikhailapeterson   TikTok:   / mikhailapeterson   Website: https://mikhailapeterson.com Lion Diet: https://liondiet.com Biotoxin: https://biotoxin.com Facebook:   / mikhailapetersonpodcast   Twitter:   / mikhailafuller   Instagram:   / mikhailapeterson   TikTok:   / mikhailapeterson   Telegram: https://t.me/mikhailapeterson​​ —Chapters— [0:00] Intro [2:19] The Personality Traits That Make Someone More Adept at Marketing [5:22] Can You Be Taught Marketing, or Is It an Innate Skill? [12:49] The Patterns of Behavior and Mindsets You Can Adopt to Increase ‘Luck’ [20:07] Identifying the Absence of an Expected Data Point [22:21] Is There an Optimal Number of Projects for Someone With a Mind for Marketing? [27:18] How Luxury Companies Create Valuable Brands Through Costly Signaling [44:07] The Ethics of Marketing [52:13] Mandevillian Intelligence [1:02:37] Marketing the Individual in the Dating Realm [1:06:05] The Dark Patterns of Misleading Marketing [1:16:20] The Scam of the University System [1:28:25] The Rory Sutherland Scottsdale Tour
The Mikhaila Peterson Podcast
Mikhaila Peterson

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Mikhaila Peterson

1.31M subscribers